Consumer protection in the digital environment

The study examines the positive and negative aspects of spread digital technologies on legal relations with participation consumers. relevance research is due to complexity online environment, in which consumers are vulnerable risks challenges that affect their ability participate transformation. categories persons most age considered; factors contributing this process; possible counteraction measures by competent authorities. purpose studying these issues determine basis regulation arising connection digitalization economy, as well justify improvement domestic legislation area. main method was a systematic analysis “digital environment” “consumer rights”, general scientific dialectical method, specific empirical methods cognition. confirmed hypothesis goods (services) less protected than traditional (services), however, authors conclude it necessary equally protect rights all social groups, while establishing special protection for them.